Launching a café is a great idea for a business because in this day and age, young people are always on the lookout for a place to go to enjoy a meal and spend time with their friends. However, it is important for you to keep in mind that a café or a restaurant in general needs to be planned out well and a lack of planning can easily lead to a failure of the business and you having to close down the café. For this reason, it is important for you to think of the style of the restaurant or café that you are going to open, the kind of food that you will be serving and the type of customers that you would be targeting with your café. According to what you decide on these three things, your business strategy and your marketing and budget plan can be formulated.
An Arabic café
One exciting theme that you can have for your café can be an Arabic themed café because people love to have Arabic street food like hummus and falafel and usually do not get the chance to have them very often. Your café can have Arabic themed decorations and even oud perfume oil, to give that distinct feeling of being in the Middle East. You can look online for decoration and theme ideas for your restaurant and keep in mind that with a theme of this sort, your prices will have to be affordable but also not cheap. For more info on oud perfume oil, check this out!
Your target market will have to be the middle class people and although you will want to target students as well, it would have to be slightly higher priced to maintain the image of the place.You should be able to get boutique scents and things like this online and delivered to you for the ambiance and the décor.You will need to find a good chef who is able to make food of this sort and is able to experiment with other delicacies from the same region. Make sure that you find things for your menu that are unavailable anywhere else so that you have a monopoly of the market and so that you do not have to worry about the competition. If people come to your place and fall in love with the food, they will likely continue to come and recommend it to other people as well. You will have to have a great marketing and advertising strategy for your business so that you can create hype before it has even begun.