Owning and managing a café or an eatery takes a lot of planning and a lot of skill as well as intelligence. You will also need to put in a substantial amount of hard work as well. Most of the eateries go out of business during their very first year in the market and almost eighty percent of them close down within the span of five years. There can be many reasons for this. Here are some of the most noted mistakes that eatery owners make that can make their business fail.
Not taking the location into consideration
The success of your café will depend largely on the location that it has been based on. If you have bought a property in the middle of nowhere, how can you expect a steady influx of business? You may have the best staff, the latest POS software and the most elegant settings it will still not matter if the location is one that falls short of attracting customers. Your level of service and the quality of food will come into play once the customer has seen your place and walked inside it. For this to happen you need to ensure that there is maximum visibility for your business.
Not implementing a concept well
A really brilliant idea can go down the drain completely if the implementation is a weak one. It is not just about the point of sale, you need to think about everything that begins with the ambiance and the theme of the eatery to the final output that the customer gets to taste. Therefore, what you really need to do is to start planning in meticulous detail before you implement the idea. Run it through with family and friends or professionals get their opinion and then go in for it. Make sure that once you are in it you take it all the way and not leave it half baked.
Not having that big launch
You need to make an impact as you enter the market. You need to let the consumer know that you are here and that they can come to you for quality food. For that you need to create a lasting first impression which will be your grand launch. Many of the new owners of cafes do not go for this which is a mistake. If you quietly open without anything at all, how will people notice that you are open? How will they know what your food is about or what to expect? Don’t become the next wall flower.